Express youself responsibly

For many, makeup serves as a creative outlet, yet the cosmetics industry's impact on the environment and society cannot be ignored. We shoulder the responsibility, enabling you to express yourself freely with a clear conscience.

At LOWD, we are dedicated to taking responsibility with a comprehensive approach, spanning from production and packaging to marketing and our internal work environment. Here, you can learn about some of the ways we prioritize care and innovation.


  • Biodegradable shipping boxes

    To minimize our environmental impact, we ship all LOWD products in fully biodegradable packaging made from mushrooms.

  • Recycled material

    We incorporate substantial amounts of recycled materials in the packaging of all our products, and we are constantly working on further increasing this percentage.

  • No secondary packaging

    To avoid secondary packaging, we have included all information directly on the product's packaging. This not only reduces the use of materials, but also significantly lowers emissions during transport.

  • 100% vegan

    LOWD ensures that all of its products are 100% vegan and guarantees that neither its products nor their ingredients undergo animal testing.

Things to do with

The LOWD box

To reduce our climate footprint, we developed our own mushroom box. We also hope that it can inspire others to embrace sustainable innovation. Here are some suggestions for what you can do with your box! →


The mushroom packaging is fully biodegradable and will break down in about 45 days.


Cut the box into smaller pieces and use it to start seedlings for your garden.


Cut it into different shapes for arts and crafts projects with kids.


Keep small items organized in it. It has a shelf life of 30 years when kept dry!

Social responsibility

  • No retouching!

    We reject unrealistic beauty standards. Our images are genuine and unretouched, celebrating natural beauty in all its diverse forms.

  • Representation

    Promoting diversity in marketing and the beauty industry is essential for fostering an inclusive society where people can truly identify with what they see. That's why we choose models that reflect our diversity.

  • Inclusive workplace

    At our organization, inclusivity is our foundation. We collaborate, show respect, and are committed to cultivating a workplace where equal opportunities are extended to all.

5 reasons why

Representation matters

At LOWD Cosmetics, we value diversity and inclusion. We feature a wide range of different models, hold community shoots and never retouch images. Here we explore five reasons why representation is important in cosmetics.

Boosts self-esteem

Featuring diverse models can promote positive self-esteem and body image. According to the Dove Self-Esteem Project, 70% of women and 54% of men agree that media images influence their perceptions of beauty.

Reduces bias

Positive representation can reduce negative stereotypes. The Perception Institute found that exposure to positive images of people from diverse backgrounds can decrease implicit bias.

Realistic view of beauty

Promoting diversity in beauty helps to combat unrealistic beauty standards and encourage self-acceptance. According to a survey by Allure, 74% of women feel the beauty industry puts pressure on them to conform to certain standards.

Promotes gender equality

Historically, makeup has been associated with femininity, and men who wear makeup have often faced discrimination and ridicule. By challenging gender norms and stereotypes, the beauty industry can help to promote greater gender equality and acceptance.

Creates a safe environment

Inclusive spaces promote community and belonging for LGBTQ+ customers. According to a study by the Human Rights Campaign, 60% of LGBTQ+ youth reported feeling excluded or unsafe in retail stores.

The elephant in the room

It's undeniable that the cosmetics industry impacts both the environment and society. Rather than ignoring this, we aim to facilitate discussions on how we can make a positive impact and promote sustainability within the industry.