Our responsibility

BOLD, SMART & KIND

Freedom under responsibility

For many, makeup is a creative outlet. At the same time, the makeup industry has an impact on the environment and society. We take responsibility so that you can express yourself freely with a clear conscience.

LOWD strives to take responsibility with a holistic perspective, from production and packaging to marketing and internal work environment. Here you can read about some of the ways we prioritize care and innovation.

Sustainability

To reduce our climate impact, we deliver all LOWD products in fully degradable packaging made from sponges.

We use significant amounts of recycled material in the packaging of all our products and are continuously working to increase that percentage even more.

To avoid secondary packaging, we have included all information directly on the products' packaging. This not only reduces the use of materials, but also significantly lowers emissions during transport.

LOWD guarantees 100% vegan products and assures that no products or ingredients are tested on animals.

5 reasons why

Representation matters

At LOWD Cosmetics, we prioritize representation and inclusion. We feature diverse models, have community shoots, and never retouch images. Here, we explore five reasons why representation is important in cosmetics.

Increases self-esteem

Prioritizing diversity among models can promote positive self-esteem and body image. According to the Dove Self-Esteem Project, 70% of women and 54% of men agree that media images influence their perceptions of beauty.

Reduces prejudice

Positive representation can reduce negative stereotypes. The Perception Institute found that exposure to positive images of people from diverse backgrounds can reduce implicit biases.

Real vision of beauty

Promoting diversity in cosmetics helps combat unrealistic beauty standards and encourage self-acceptance. According to a survey by Allure, 74% of women feel that the cosmetics industry puts pressure on them to conform to certain standards.

Promotes gender equality

Historically, makeup has been associated with femininity, and men who wear makeup have often faced discrimination and ridicule. By challenging gender norms and stereotypes, the cosmetics industry can help promote greater gender equality and acceptance.

Social responsibility

We say no to unrealistic ideals of beauty. Our images are authentic and pristine to celebrate natural beauty in all its forms.

Representing different people in marketing and the beauty industry is important for an inclusive society where everyone recognizes themselves. Therefore, we choose models that reflect our diversity.

With us, everyone is welcome. We work together, respect each other and strive to create a work environment where everyone has equal opportunities.

The elephant in the room

There is no denying that the cosmetics industry has an impact on both the environment and society – and we don’t want to. Instead, we want to open the door to conversations about how we can best contribute to a more sustainable industry.

Cart0 items

our history