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News & Featured

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THE FIRST LETTER EYESHADOW PALETTE

LOWD wins Daisy Beauty Awards 2024

"Very easy-to-work shadows in a well-curated color range that covers all needs, from everyday to party! Good pigment that lasts all day even without primer. The only palette you need!"

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A greeting from our founder

The makeup artist's own toiletry bag

I've always been a creative person. That's one of the reasons I started blogging, making makeup videos, and later training to be a makeup artist.


As one of Sweden's biggest makeup influencers, I've tested an extremely large number of makeup products. Yet, it's rare for a product to be exactly what I want – there's always something that's not quite 100%. I created LOWD because I needed these products myself: the best formula, the highest quality, sustainable packaging and ethical marketing.


LOWD is the toiletry bag I've always wanted, as a makeup artist, influencer and a makeup-crazy girl from Skåne!

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Frequently asked questions