MORE THAN JUST A PRETTY LIP

LOWD wins Daisy Beauty Awards 2024
"Very easy-to-work shadows in a well-curated color range that covers all needs, from everyday to party! Good pigment that lasts all day even without primer. The only palette you need!"



The makeup artist's own toiletry bag
I've always been a creative person. That's one of the reasons I started blogging, making makeup videos, and later training to be a makeup artist.
As one of Sweden's biggest makeup influencers, I've tested an extremely large number of makeup products. Yet, it's rare for a product to be exactly what I want – there's always something that's not quite 100%. I created LOWD because I needed these products myself: the best formula, the highest quality, sustainable packaging and ethical marketing.
LOWD is the toiletry bag I've always wanted, as a makeup artist, influencer and a makeup-crazy girl from Skåne!

Frequently asked questions
Yes! You can always be sure that all LOWD products are ethically produced.
We strive to create products with as small a climate footprint as possible. That's why your LOWD package is delivered in a 100% biodegradable box made from sponge, and we're constantly exploring the limits of how much recycled material we can use in our product packaging. Our goal is to always be at the forefront of sustainable packaging design.
Absolutely - we deliver throughout the EU!
How fun! If you want to be part of a community shoot or help us develop our next product, you can apply under the community page. If you have any other ideas, feel free to email us!