LOWD Natural Mascara offers total flexibility with natural lash separation but also buildable volume and length. The unique formula is creamy and supple, consisting of 86.9% natural ingredients. With caring oils and waxes such as jojoba oil, you maintain the quality of your lashes despite daily use. It lasts from morning to night but is not waterproof, so you can easily wash it off without damaging your lashes or the delicate skin around your eyes.

The packaging is carefully designed with a significant amount of recycled plastic, with all information included directly on the tube. This way, we have eliminated secondary packaging to minimize the product's carbon footprint. The brush is designed by Felicia Aveklew for optimal lash separation.

Water, Copernicia cerifera wax, hydrogenated jojoba oil, glycerol stearate, stearic acid, glycerin, acacia gum, palmitic acid, rice bran wax, vp/eicosene copolymer, oleic/linoleic/linolenic polyglycerides, aminomethylpropanol, acrylate copolymers, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, polysorbate 60, disodium phosphate, sodium phosphate, CI 77499

• Comb your lashes with a clean brush before applying mascara for a smoother finish. If you want a more separated look, you can also comb your lashes with the clean brush after application, before the mascara has completely dried.

• Start applying your mascara at the roots of your lashes and work your way up in a zigzag pattern.

• Build up until you reach the desired length and volume by repeating the application process. Wait until the previous layer has dried before applying a new one.

• See Felicia Aveklew'sMascara Tips & Tricks Video.

• See our pageInspirationfor more tips and tutorials.